Attracting Patients With Dental Promotions

Attracting Patients With Dental Promotions

by

Claire Winters

For a healthy body, good oral cleanliness is needed in addition to healthy gums and teeth. Research indicates that health issues can arise from oral complications, so going to the dentist can be like visiting the doctor. People may not be aware of the many ways that good dental hygiene can help improve all around health and wellness particularly when they do not regularly go to the dentist as often as they should. There are also many people who would like to go to the dentist more frequently but simply don t have the funds or insurance to do so. Dental promotions are what some dentists are utilizing to help bring in patients and inform their patients about the importance of good oral hygiene.

Reaching as vast and audience as possible, effective marketing strategies include cost effective approaches to dental care. Properly utilizing print media is one way to reach a broad audience in a less expensive way. Direct mail has been used for quite some time and continues to be one of the most effective ways to reach a large number of potential patients. Instead of risk your promotion being flagged as spam by sending your promotions through email, direct mail puts the postcard or brochure for your dental office directly into the person s hands. There is still an opportunity that the recipient will call your office to schedule a consultation even if they give it a quick glance. You can also merge direct mail with catalogs and flyers in order to mix things up and reach even more men and women. Ask patients if they would like to fill out a subscriber list in order to send them helpful and valuable information in the foreseeable future. Attending healthcare conferences and events is another way to gather names for mailing lists.

The holiday season is another excellent opportunity to market your business. Offer discounts for patients who come in on holidays, that way they won t have to schedule their appointment around work and classes. Another idea is to have exclusive discounts for students a week prior to classes start so that they can start the year with a great smile. Discounts for senior citizens can also be presented, where you would be available to mend or fix dentures. You can also have a cleaning special after Halloween for children who may have eaten too much candy. This is an opportunity to show that you care about the local community and don t mind offering free assistance for those who need it. Those patients you help would be guaranteed to tell their family and friends, often generating more business for your practice.

Give out magnets to individuals to help them to remember when their up coming appointment is. Every time they go to the refrigerator, noticing your magnet could discourage them from eating items that are less than healthy for them. Contact information ought to always be included on your magnet so that patients are able to readily make contact with you should a problem arise.

Dental marketing promotions can also include general information about how to preserve good oral hygiene. People like it when businesses provide them with free information as opposed to always attempting to sell them something. When generating virtually any advertising for your practice, be sure to cover all your bases and provide useful information along with discounts while trying to show your clients you value their business.

Look at marketing and advertising your dental practice with

dental office promotions

, such as placing your company name and logo on shirts, calendars, cups and perhaps, temporary tatoos. Drop by http://www.officeeasel.com/ for much more details about

Office Easel

.

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Attracting Patients With Dental Promotions